I just got an email from one of my clients asking me the best approach she can use to gain new business in this tough economy.
I said to her and again am going to say it to you ,There are so many strategies you can employ to approach new business. And I know you know, But may be you don’t care just because no one seems to really be interested with what you’re doing . I want to empower you today with some of the strategies which I see are the best for you to know and keep doing for your business/product to grow
First,you have to make sure you’re in the right place at the right time. You can ask me what does that mean ?Or how ?.This is the deal. Let’s pretend that you’re in a publishing industry and your core business are coming from kids books and school books, so you see the only place you can go or visit is schools,churches,parents meeting and more places , Or let say you’re in hospital industry ,the place to be is in people who are in need of that kind of service otherwise you miss .The list goes on and on, I hope you get an idea now
Second, another tool which I see as a powerful tool , is to use your existing clients or customers, remember these customers are the one who can bring more businesses to you just because they have used your product and have the facts about your service or product. But just one condition apply here” if you only treat them nicely“. Now you can see, to get this ,you have to make sure you keep a close relationship with your clients/customers ,maintain the quality of your product or service and be there when they need you.
Third, Introduction letter, Send introduction letters as many as you can to seniors and decision makers of the companies .Because at the end of the day they are the one who can give you business. If possible ask them to schedule a business meeting for them. Tell them your objective and what you’re going to offer if they give you a business, if it’s a discount/giveaways or anything. This is how business going. Don’t waste time.
Fourth, Business visit, This can sound like an old fashion today, but I am telling you it’s working. Some prospects clients fill good and special when you pay them a visit. So for you it can be a great gear of approaching new business. But don’t forget to make an appointment for your visit.
Fifth,Advertising.Yeah this one is costing but it pays back if you know how to use it smartly .People build confidence with the product you sell when they hear and see it from the radio and TV.I suggest if you business is doing fine you better do it, but for the small business there so many ways to advertising your business, Facebook, Twitter, YouTube, newsletters, blogs, guest posting, pod casts, referrals, word-of-mouth, loyalty programs, contests, giveaways, collaborations, demonstrations, catalogues, flyers, brochures .Just make sure the logo, vision and objectives are written clearly and if possible avoid using a trick language because it will cost you when your customers lately realize it wasn’t real or as they expected .
Six, You can arrange a cocktail party at least once in a three months for customers and your staffs(existing customers and prospects customers). Let your customers hear direct from you or any other guest of honor you have chosen to speak from your senior management team , give them a free discussion forum. So they can open their heart to tell you what they will like you to do if they decide to choose you or decide to continue doing business with you.
As I told you before, there are so many approach but these are some I recommend you to use. Once you do let me hear from you.
Also you can share you opinion with other small entrepreneurs here.